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Universidad de Chile. Instituto de la Comunicación e Imagen |
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The radio market in Argentina responds to global trends and has its own characteristics and actors too. Vorterix Rock is a multiplatform media emerged in 2012 that presents new answers to the structural conditions of argentine media system. In t[...]texto impreso
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This paper synthesizes a cognitive-semiotic research on Internet browsing in youth segments of population in Santiago de Chile, about the description of their perceptual, cognitive and corporal protocols. We found six different operating poles[...]texto impreso
Lacoste, Michelle ; Lacoste, Pablo | Universidad de Chile. Instituto de la Comunicación e Imagen | 2019-12-29El presente artículo analiza el proceso de consolidación de las marcas comerciales europeas de vinos y destilados en Argentina y Chile, a través de la publicidad gráfica en los primeros treinta años del siglo XX. Se revisaron anuncios publicados[...]texto impreso
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Godoy, Carolina ; Denegri, Marianela ; Schnettler, Berta ; Alarcón, Mauricio | Universidad de Chile. Instituto de la Comunicación e Imagen | 2019-12-29The objective of the present study is to analyse the way in which a category of women is constructed discursively from advertisements linked to food. Argumentative discourse analysis is used to inquire from a discursive and [...]texto impreso
Since its creation and until the last decades, films have been rejected by historians as a valid source of study of the past. The apparent "transparency" and "objectivity" that the written word illusorily promises has provoked that conservative [...]