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Documentos disponibles de esta editorial (162)
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Vera Cruz Diniz, Marcelo ; Luiz Souza Monteiro, Roberto ; Gomes Carneiro, Tereza Kelly | Obra digital | 2018-01-21Este artículo presenta un modelo y un protocolo con el objetivo de orientar el proceso de desarrollo de juegos digitales. La metodología del estudio aplicada para el desarrollo de este trabajo fue la investigación-acción, sugerimos por tanto un [...]![]()
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Our research focuses on the quality of interaction between science, art and conservation from a fundraising perspective, as exemplified in the economic and curation strategies used for the special collections of the Bodleian Libraries at the U[...]![]()
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The Autonomous Community of Galicia boasts a vast range of tourism resources, and the province of A Coruña in particular has emerged as a key location for the tourism sector. Local development agencies can, and indeed should, act as tourism prom[...]![]()
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In this article we aim to identify public relations processes in organisation strategic intelligence systems. An exploratory analysis is carried out, based on review of documents and comparative mapping of words in TS16555-2 and models of publ[...]![]()
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Lima Neto, José Lamartine de Andrade ; Cunha, Marcelo do Vale ; Pereira, Hernane Borges de Barros | Obra digital | 2018-01-21In this paper we use the incidence-fidelity index (IF) to identify critical networks in the speech of people who are part of Narcotics Anonymous in the city of Salvador-Bahia. Language was studied from the perspective of complexity and was model[...]![]()
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As redes sociais e as novas tecnologias de comunicação influenciam cada vez mais diferentes aspectos de nossas vidas e moldam a maneira como nos relacionamos, aprendemos e nos expressamos. Precisamos contextualizar os fenômenos da mídia com base[...]![]()
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Con los años, la prensa se ha ido introduciendo en el mundo digital hasta el punto que hoy en día prensa impresa y prensa digital conviven. En Cataluña, prensa impresa y prensa digital conviven de formas múltiples y con varias intensidades, y la[...]![]()
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Quintana Pujalte, Andrea Leticia ; Castillo Esparcia, Antonio ; Carretón Ballester, Mª Carmen | Obra digital | 2018-09-01La crisis económica de España ha supuesto un aumento de los flujos de comunicación política entre instituciones públicas, medios de comunicación y actores políticos. El contexto de este estudio se centra entre los años 2011-2013, período en el c[...]![]()
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Muchos expertos, profesionales y autores están usando los nuevos medios de la misma manera que usaron otros medios como la televisión, para descargar mensajes. Pero para que las relaciones públicas utilicen completamente los medios digitales y l[...]![]()
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Este artículo expone los resultados de un análisis efectuado sobre una muestra de herramientas de comunicación que el sector inmobiliario viene desarrollando al albor del desarrollo de las TIC y en el marco de una reconfiguración estratégica de [...]![]()
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Se analiza comparativamente el ejercicio de las relaciones públicas y la sustentabilidad en organizaciones brasileñas y ecuatorianas. El estudio fue estructurado en tres etapas: revisión bibliográfica; investigación cuantitativa con encuestas a [...]![]()
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Public relations have progressed toward professionalism and now considers the research, measurement and ethical standards that have been developed over the last decade. Formal and informal research methodologies and the analysis of data establis[...]![]()
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This article proposes that democracy moves from an exclusively formal model to a substantive one when, among other conditions, there is a reconfiguration of the General State Administration. A congruent condition is that it focuses on providing [...]![]()
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Social media have become a main means of interaction for the communication departments of national football federations, improving the loyalty of their supporters. In this study, the management of official accounts in social media of five nation[...]![]()
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El modelo de televisión pública local o de proximidad en Cataluña ha evolucionado substancialmente durante los últimos diez años en su adaptación a la era digital. El paso de la tecnología analógica a la digital ha provocado cambios relevantes e[...]![]()
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Barreto, Renata Souza Freitas Dantas ; Tamanini, Maria Teresinha ; Tavares Junior, Cleônidas ; Magris, Patrícia Nicolau ; Cunha, Marcelo ; Lima Neto, José Lamartine de Andrade | Obra digital | 2018-01-21Neste artigo, usamos a Teoria de Redes para subsidiar e potencializar as análises e inferências a partir dos conhecimentos produzidos na Análise de Conteúdo (AC). Utilizamos discursos orais de uma comunidade científica sobre um tema específico. [...]![]()
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News about bullying in the media in Spain is raising political, media and social interest in general. This increase in media coverage, together with the declared intention of the Government of developing a joint strategy, has given rise to the h[...]![]()
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The reinvention of societies and organizations appears linked to the social essence of human beings and the species‘ evolving motivation as a reflection of the agglomeration of individual behavior of a society. The satisfaction of social connect[...]![]()
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This article deals with establishing and discussing the concept of magic circle - often present in game studies - and ponder the possible relations with the concept of liminality, worked in cultural anthropology from the rites of passage standpo[...]![]()
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This study aims to identify visitor and resident’s characteristics of cultural spaces. As well as, it looks for opinions and receptivity of information and communication technologies (ICTs) use. For this purpose, it was reviewed outstanding scie[...]![]()
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Special characteristics of mobile phone: ubiquity, immediacy and customization, and some social and economic factors has provoke that the new media penetrate quick in the society. The mobile phone has dif[...]![]()
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In this paper, we analyse the Facebook strategy of four associations against cancer in Ibero-America where cancer is the second highest cause of mortality. We focus on messages with public interaction through the Comment button. The posts that r[...]![]()
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This study analyzes the resources and strategies used by the US and Spanish profiles of HBO and Netflix on Instagram. For this, the year 2017 is taken as a reference because it is a period marked by the arrival of HBO in Spain. The content analy[...]![]()
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In Nicaragua and El Salvador, the revolutions of the 1970s and 1980s put an end to the era of military dictatorships, women redefine their political identity through revolutionary participation. Gioconda Belli reflected Sandinismo in her works, [...]![]()
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We consider the introduction of social networks in internal communications, analysing their use for formal interaction and task performance. This is a case study of a multinational company that created an internal social network and is facing [...]