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Documentos disponibles de esta editorial (162)
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Se analiza comparativamente el ejercicio de las relaciones públicas y la sustentabilidad en organizaciones brasileñas y ecuatorianas. El estudio fue estructurado en tres etapas: revisión bibliográfica; investigación cuantitativa con encuestas a [...]![]()
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Public relations have progressed toward professionalism and now considers the research, measurement and ethical standards that have been developed over the last decade. Formal and informal research methodologies and the analysis of data establis[...]![]()
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This article proposes that democracy moves from an exclusively formal model to a substantive one when, among other conditions, there is a reconfiguration of the General State Administration. A congruent condition is that it focuses on providing [...]![]()
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Social media have become a main means of interaction for the communication departments of national football federations, improving the loyalty of their supporters. In this study, the management of official accounts in social media of five nation[...]![]()
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El modelo de televisión pública local o de proximidad en Cataluña ha evolucionado substancialmente durante los últimos diez años en su adaptación a la era digital. El paso de la tecnología analógica a la digital ha provocado cambios relevantes e[...]![]()
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Barreto, Renata Souza Freitas Dantas ; Tamanini, Maria Teresinha ; Tavares Junior, Cleônidas ; Magris, Patrícia Nicolau ; Cunha, Marcelo ; Lima Neto, José Lamartine de Andrade | Obra digital | 2018-01-21Neste artigo, usamos a Teoria de Redes para subsidiar e potencializar as análises e inferências a partir dos conhecimentos produzidos na Análise de Conteúdo (AC). Utilizamos discursos orais de uma comunidade científica sobre um tema específico. [...]![]()
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News about bullying in the media in Spain is raising political, media and social interest in general. This increase in media coverage, together with the declared intention of the Government of developing a joint strategy, has given rise to the h[...]![]()
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The reinvention of societies and organizations appears linked to the social essence of human beings and the species‘ evolving motivation as a reflection of the agglomeration of individual behavior of a society. The satisfaction of social connect[...]![]()
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This article deals with establishing and discussing the concept of magic circle - often present in game studies - and ponder the possible relations with the concept of liminality, worked in cultural anthropology from the rites of passage standpo[...]![]()
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This study aims to identify visitor and resident’s characteristics of cultural spaces. As well as, it looks for opinions and receptivity of information and communication technologies (ICTs) use. For this purpose, it was reviewed outstanding scie[...]![]()
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Special characteristics of mobile phone: ubiquity, immediacy and customization, and some social and economic factors has provoke that the new media penetrate quick in the society. The mobile phone has dif[...]![]()
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In this paper, we analyse the Facebook strategy of four associations against cancer in Ibero-America where cancer is the second highest cause of mortality. We focus on messages with public interaction through the Comment button. The posts that r[...]![]()
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This study analyzes the resources and strategies used by the US and Spanish profiles of HBO and Netflix on Instagram. For this, the year 2017 is taken as a reference because it is a period marked by the arrival of HBO in Spain. The content analy[...]![]()
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In Nicaragua and El Salvador, the revolutions of the 1970s and 1980s put an end to the era of military dictatorships, women redefine their political identity through revolutionary participation. Gioconda Belli reflected Sandinismo in her works, [...]![]()
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We consider the introduction of social networks in internal communications, analysing their use for formal interaction and task performance. This is a case study of a multinational company that created an internal social network and is facing [...]