Información del autor
Autor Antezana Corrieri, Miguel E. |
Documentos disponibles escritos por este autor (2)
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texto impreso
Antezana Corrieri, Miguel E. | Escuela de Ciencias de la Comunicación de la Universidad Sergio Arboleda | 2018-01-08T19:10:56ZCommunicational management is a message transmitter and image generator in the different publics of society. Whether natural or juridical persons (organizations), communication necessarily starts from the existence of a common basis: identity. C[...]![]()
texto impreso
The strategy is closely linked to the history of humanity. Its origin is related to the military arts and has been migrating to other areas of society, locating itself in the organizational field since the second half of the 20th century. Despit[...]