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Universidad de Las Palmas de Gran Canaria |
Documentos disponibles de esta editorial (350)
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The growing flow of the foreign Tourism to Spain demands competent and well-trained professionals. One of the fundamental areas of training is foreign language, and therefore, they must dominate both: the general language and the specifi[...]texto impreso
This article looks at the specific discourse features of press ads for computer products in English and Spanish and, to this end, presents the findings of a compa- rative analysis of two parallel corpora of ads, one in each language. Two parti- [...]texto impreso
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For many students, learning a Second Language (SL) can either be a rewarding or a threatening experience. Recent studies claim that this is caused by the role that the affective domain plays in the learning process. Since the affective variables[...]texto impreso
This article presents the AFPCor, a corpus of advertisements for financial products compiled in order to facilitate the study of discourse used in this text type. AFPCor comprises thirty press ads in this sector from the UK and a further 30 from[...]texto impreso
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As stated in Periñán-Pascual and Arcas Túnez (2010, p. 2671) FunGramKB´s lexical and grammatical levels are grounded in sound linguistic theories, allowing the system to capture syntactic-semantic generalizations which are able to provide both e[...]texto impreso
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This paper presents different strategies in teaching a foreign language. They are based on an audiovisual methodology. On the one hand, the student feels lan- guagealive from the very beginning, and in a parallel form, s/he plays an active role [...]texto impreso
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Advertisements are omnipresent in our daily life. Printed advertisements of magazines pay great attention to language and image details. The concepts and values change according to the product advertised. Advertisements of beauty products fo[...]texto impreso
Burgos Cuadrillero, Beatriz ; Rohr Schrade, Kerstin I. | Universidad de Las Palmas de Gran Canaria | 2017-10-08Medical terminology derives mostly from Latin and Greek because historically these languages were the communication vehicle in the medical discipline. For this reason,medical technical terms have maintained their univocity thanks to precise term[...]texto impreso
Fuentes-Luque, Adrián ; Fijo León, María Isabel | Universidad de Las Palmas de Gran Canaria | 2019-12-04Translation is a key issue in the area of tourism, since tourist products and services need to be advertised in different markets and different languages so that they can be available for linguistically and culturally diverse communities. This p[...]texto impreso
Álvarez-Gil, Francisco J. ; García Alonso, Natalia | Universidad de Las Palmas de Gran Canaria | 2019-12-04The present paper deals with the relationship between modality and evidentiality, focussed specifically on the use of the expression I think in combination with other modal devices, as well as the possible pragmatic effects observed in text samp[...]texto impreso
This study analyses the effect the teaching of discourse markers has on ESP learners' reading comprehension. Following a relevance-theoretic approach, we con- sider discourse markers as signals the speaker/writer uses to guide cooperatively his [...]texto impreso
de la Cruz Cabanillas, Isabel ; Tejedor Martínez, Cristina ; Cerdá Redondo, Esperanza ; Díez Prados, Mercedes | Universidad de Las Palmas de Gran Canaria | 2008-06-02It is traditionally assumed that the influence of English upon Spanish is par- ticularly pervasive in the area of languages for specific purposes. In the case of the language of tourism it is more complicated than in other areas, as it covers se[...]texto impreso
DOI: 10.1400/229697texto impreso
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Krebs, Adrijana ; Simó Arroyo, Itziar ; Simó Arroyo, Itziar | Universidad de Las Palmas de Gran Canaria | 2013-11-01In this work we make a suggestion for the development of a Spanish language course for pharmacists or students of Pharmacy whose first language is not Spanish. With the objective of supporting teachers in this demanding task, we provide some gui[...]texto impreso
Language courses for specific purposes vary due to their context and purpose. However, it is possible to find common features between programs in two different countries, with different characteristics and languages in question. It is interestin[...]texto impreso
Díaz Galán, Ana ; Fumero Pérez, Mª del Carmen | Universidad de Las Palmas de Gran Canaria | 2017-12-05The syntactic parser ARTEMIS (Automatically Representing Text Meaning via an Interlingua-based System) is a prototype intended to process natural language within the environment of the Functional Grammar Knowledge Base (FunGramKB) (Periñán-Pascu[...]texto impreso
The main aim of this paper is to show the introduction of Asian loanwords in commercial and scientific Modern English. There are several reasons why English speakers might want to adopt a foreign word. The simplest one is that the word is the na[...]