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The growing flow of the foreign Tourism to Spain demands competent and well-trained professionals. One of the fundamental areas of training is foreign language, and therefore, they must dominate both: the general language and the specifi[...]texto impreso
This article looks at the specific discourse features of press ads for computer products in English and Spanish and, to this end, presents the findings of a compa- rative analysis of two parallel corpora of ads, one in each language. Two parti- [...]texto impreso
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For many students, learning a Second Language (SL) can either be a rewarding or a threatening experience. Recent studies claim that this is caused by the role that the affective domain plays in the learning process. Since the affective variables[...]texto impreso
This article presents the AFPCor, a corpus of advertisements for financial products compiled in order to facilitate the study of discourse used in this text type. AFPCor comprises thirty press ads in this sector from the UK and a further 30 from[...]texto impreso
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As stated in Periñán-Pascual and Arcas Túnez (2010, p. 2671) FunGramKB´s lexical and grammatical levels are grounded in sound linguistic theories, allowing the system to capture syntactic-semantic generalizations which are able to provide both e[...]texto impreso
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This paper presents different strategies in teaching a foreign language. They are based on an audiovisual methodology. On the one hand, the student feels lan- guagealive from the very beginning, and in a parallel form, s/he plays an active role [...]texto impreso
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Advertisements are omnipresent in our daily life. Printed advertisements of magazines pay great attention to language and image details. The concepts and values change according to the product advertised. Advertisements of beauty products fo[...]texto impreso
Burgos Cuadrillero, Beatriz ; Rohr Schrade, Kerstin I. | Universidad de Las Palmas de Gran Canaria | 2017-10-08Medical terminology derives mostly from Latin and Greek because historically these languages were the communication vehicle in the medical discipline. For this reason,medical technical terms have maintained their univocity thanks to precise term[...]
