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Autor Puerta-Meza, Katherin Lizeth |
Documentos disponibles escritos por este autor (1)
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Ramírez-Villamil, Cristian Oswaldo ; Puerta-Meza, Katherin Lizeth | Instituto Tecnológico Metropolitano - ITM | 2016-07-30The identification with the brand, as a decisive factor when making decisions and the exaltation of the sense of belonging, as effect, are concepts that are closely related when university students consider purchasing at the campus stores. The p[...]