Información del autor
Autor Luque-Ortiz, Sergio |
Documentos disponibles escritos por este autor (1)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Selecciones disponibles](./images/orderby_az.gif)
![]()
texto impreso
In order to determine the current effectiveness of the search engine marketing strategies used by sports retail companies, this paper examines the case of two multi-sport stores, Decathlon and Sprinter, due to the importance of both brands in th[...]