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Autor Ibarra-Morales, Luis Enrique |
Documentos disponibles escritos por este autor (1)
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texto impreso
Ibarra-Morales, Luis Enrique ; Woolfolk-Gallego, Laura Elena ; Meza-López, Bethania Irelia ; Gelain-Rodríguez, Edith Teresita | Instituto Tecnológico Metropolitano - ITM | 2020-01-30Service quality evaluation has become a very powerful tool for organizations to achieve, among other purposes, customer loyalty and competitiveness. In a particular context, this article offers a quantitative study of customer perception of the [...]