| Título: | Business ethics crisis and social sustainability. The case of the product "Pura Vida" in Peru |
| Autores: | Peñaflor-Guerra, Renato ; Sanagustín-Fons, M. Victoria ; Ramírez-Lozano, Julianna |
| Tipo de documento: | texto impreso |
| Editorial: | MDPI AG, 2020-07-20T02:25:00Z |
| Dimensiones: | application/pdf |
| Nota general: |
Sustainability (Switzerland) 12 8 info:eu-repo/semantics/openAccess Attribution-NonCommercial-ShareAlike 4.0 International http://creativecommons.org/licenses/by-nc-sa/4.0/ |
| Idiomas: | Inglés |
| Palabras clave: | Facultad de Comunicaciones , Pregrado , Artículos científicos , Comunicación e Imagen Empresarial |
| Resumen: | Peru is a Latin American country with one of the most powerful and dynamic emerging economies in the world; however, it reveals considerable inconsistencies and socioeconomic inequalities. This research demonstrates that business ethics and corporate social responsibility are closely related with the welfare state of the country/region where a company is incorporated. Research work has been carried out on the case of the product "Pura Vida", of the Gloria Company, implementing a mixed research method (documentary, quan and qual) in which a descriptive collection of data from different sources, in relation to the company and the crisis with Pura Vida milk, has been used; additionally, an ad hoc survey has been conducted on a sample of Peruvian citizens to know their insight in relation to the relevant aspects of business ethics and corporate responsibility and their opinion regarding the specific case being investigated; finally, in-depth interviews were held with the company's management staff. It is shown that without a certain degree of welfare state, it is difficult to implement ethics and social responsibility in companies and in society as a whole. In addition, the main concerns of Peruvians regarding ethics and social responsibility can be observed. |
| En línea: | 10.3390/SU12083348 |
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