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Instituto Tecnológico Metropolitano - ITM |
Documentos disponibles de esta editorial (110)
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El estudio del crecimiento económico, y principalmente la identificación de las variables que lo motivan (o restringen), es un pilar esencial de la investigación económica. La inversión en capital físico, el cambio tecnológico, la mejora de las [...]![]()
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Berrio-Calle, Juan Esteban ; Bran-Piedrahita, Lemy | Instituto Tecnológico Metropolitano - ITM | 2019-01-30The objective of this study is to identify the key drivers that explain labor informality in Colombia in the period from 2008 to 2017. A quantitative descriptive method was adopted to analyze data from the Great Integrated Household Survey (GEIH[...]![]()
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In order to determine the current effectiveness of the search engine marketing strategies used by sports retail companies, this paper examines the case of two multi-sport stores, Decathlon and Sprinter, due to the importance of both brands in th[...]![]()
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Digital transformation can enable the creation of substantial business and societal value. However, it entails more than simply the use and application of technology. Digital transformation implies a change in mindset, attitudes, and culture, an[...]![]()
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This study aims to question the assumptions of prospect theory using a sample of students enrolled in a master’s course on accounting and finance at a Portuguese polytechnic institution. Such theory has stood out among others developed in the fi[...]![]()
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Posterior a la Segunda Guerra Mundial, el Dr. Hiroyuki Hirano, de origen japonés, generó una filosofía que a la fecha ha permeado no solo la industria automotriz, sino todas las áreas posibles incluyendo instituciones de orden educativo (Hirano,[...]![]()
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Vargas-Isaza, Carlos Andrés ; Posada-Correa, Juan Carlos ; Jaramillo-Zapata, Leyla Yamile ; García, Luis Alberto | Instituto Tecnológico Metropolitano - ITM | 2015-01-22The level of energy consumption for the production of plastics is a variable that in recent years has gained great importance due to its environmental impact on energy rational use, and its representative cost for production. This paper contains[...]![]()
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Hernández-López, Diana Milena ; Moncada-Toro, John Fredy ; Henao-Colorado, Laura Cristina | Instituto Tecnológico Metropolitano - ITM | 2018-08-30This study aims to establish if employees in the private sector in Medellín and its metropolitan area have entrepreneurial intention based on a set of cognitive and sociopersonal variables. A survey included 120 participants to identify the vari[...]![]()
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Nava-Jiménez, Roberto ; Escamilla-Santana, Clara | Instituto Tecnológico Metropolitano - ITM | 2016-01-30The advance in parallel that mechanics and electronics have gone through has created a new disruptive technology, known as micromachining; it has enhanced the design and manufacture of electrical and mechanical structures known under the name of[...]![]()
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Grajales-Gaviria, Daniel Alberto ; Castellanos-Polo, Orlando Carmelo | Instituto Tecnológico Metropolitano - ITM | 2018-05-07An evaluation of the departments of companies reveals that the most susceptible to fraud is corporate treasury. For that reason, this work proposes to evaluate the internal control structure, specially the transaction cycle of the treasury proce[...]![]()
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In the complexity of SMEs in their current context, evaluating strategic planning methodologies has been an effective tool to find strategic solutions that enable them to be more profitable and competitive. Therefore, this article evaluates a st[...]![]()
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Ibarra-Morales, Luis Enrique ; Woolfolk-Gallego, Laura Elena ; Meza-López, Bethania Irelia ; Gelain-Rodríguez, Edith Teresita | Instituto Tecnológico Metropolitano - ITM | 2020-01-30Service quality evaluation has become a very powerful tool for organizations to achieve, among other purposes, customer loyalty and competitiveness. In a particular context, this article offers a quantitative study of customer perception of the [...]![]()
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Brands are strategic prerequisites that help organizations to generate more value for customers and sustainable competitive advantage among competitors. Employee behavior is crucial for brand success because the service provided by employees is [...]