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Instituto Tecnológico Metropolitano - ITM |
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Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural f[...]texto impreso
Solé-Moro, Maria Luisa ; Sánchez-Torres, Javier A. ; Arroyo-Cañada, Francisco Javier ; Argila-Irurita, Ana | Instituto Tecnológico Metropolitano - ITM | 2018-08-30A panorama of globalization, economic volatility, increasing numbers of university graduates, and other phenomena restrict the access of university graduates (with bachelor’s or graduate degrees) to the labor market. This article presents a refl[...]texto impreso
This article analyzes the changes made to the teaching and learning process of the course Advertisement Design 101 in the Advertisement and Marketing program at Franz Tamayo University in Cochabamba, Bolivia, over a period of 14 semesters (2012-[...]texto impreso
Borrero-Puentes, Nicolás ; Alcalá-Zarate, Luisa Fernanda | Instituto Tecnológico Metropolitano - ITM | 2020-07-30Since we are immersed in the Knowledge Age, professionals (especially engineers) should receive a comprehensive training in which the academia becomes the main actor proposing activities that allow them to act and think globally because this wil[...]texto impreso
Rodríguez-Jiménez, Marcela ; Leiva, Juan Carlos ; Castrejón-Mata, Carmen | Instituto Tecnológico Metropolitano - ITM | 2017-06-30This study is an analysis of the characteristics of Costar Rican female entrepreneurs and their businesses. The aim is to provide insight and make proposals to support this economic sector. The method involves a quantitative approach based on th[...]