Información de la editorial
Instituto Tecnológico Metropolitano - ITM |
Documentos disponibles de esta editorial (110)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Selecciones disponibles](./images/orderby_az.gif)
![]()
texto impreso
Sánchez-Torres, Javier ; Arroyo-Cañada, Francisco Javier ; Solé-Moro, María Lluisa ; Argila-Irurita, Ana | Instituto Tecnológico Metropolitano - ITM | 2017-12-15This article studies the importance of the Mediterranean diet in the menus of restaurants in the city of Barcelona. It is based on a review of previous studies about the great influence of the Mediterranean culture on daily aspects such as food.[...]![]()
texto impreso
Purnamaningsih, Purnamaningsih ; Rizkalla, Nosica | Instituto Tecnológico Metropolitano - ITM | 2020-07-30Beauty products have become one of the basic necessities of Indonesian women, which has led them to increasingly seek information about such products through a variety of sites, such as YouTube—one of the most cited platforms to find cosmetic re[...]![]()
texto impreso
Velázquez-Juárez, José Antonio ; Valencia-Pérez, Luis Rodrigo ; Peña-Aguilar, Juan Manuel | Instituto Tecnológico Metropolitano - ITM | 2016-01-30The article presents the targeted impact for the implementation of a technology transfer through a technological scaling up with the objective of generating innovations in processes and improving the profitability of a retailing SME by using an [...]![]()
texto impreso
Franco-López, Jorge Ariel ; Suaza-Argáez, Natalia | Instituto Tecnológico Metropolitano - ITM | 2019-07-30The objective of this work is to analyze the Venezuelan diaspora and its future repercussions for the socioeconomic structure of Colombia, the nation that has received the highest number of such migrants as a transit or destination country. In c[...]![]()
texto impreso
Aguirre-Ríos, Albeiro ; Sepúlveda-Aguirre, Jovany ; Quirama-Estrada, Uvenny ; Garcés-Giraldo, Luis Fernando | Instituto Tecnológico Metropolitano - ITM | 2021-01-30The dividend policy of an organization is related to their investment and credit decisions, which are key for their permanence over time. This paper aims to review the available literature on empirical evidence and theoretical developments of di[...]![]()
texto impreso
Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural f[...]![]()
texto impreso
Solé-Moro, Maria Luisa ; Sánchez-Torres, Javier A. ; Arroyo-Cañada, Francisco Javier ; Argila-Irurita, Ana | Instituto Tecnológico Metropolitano - ITM | 2018-08-30A panorama of globalization, economic volatility, increasing numbers of university graduates, and other phenomena restrict the access of university graduates (with bachelor’s or graduate degrees) to the labor market. This article presents a refl[...]![]()
texto impreso
This article analyzes the changes made to the teaching and learning process of the course Advertisement Design 101 in the Advertisement and Marketing program at Franz Tamayo University in Cochabamba, Bolivia, over a period of 14 semesters (2012-[...]![]()
texto impreso
Borrero-Puentes, Nicolás ; Alcalá-Zarate, Luisa Fernanda | Instituto Tecnológico Metropolitano - ITM | 2020-07-30Since we are immersed in the Knowledge Age, professionals (especially engineers) should receive a comprehensive training in which the academia becomes the main actor proposing activities that allow them to act and think globally because this wil[...]![]()
texto impreso
Rodríguez-Jiménez, Marcela ; Leiva, Juan Carlos ; Castrejón-Mata, Carmen | Instituto Tecnológico Metropolitano - ITM | 2017-06-30This study is an analysis of the characteristics of Costar Rican female entrepreneurs and their businesses. The aim is to provide insight and make proposals to support this economic sector. The method involves a quantitative approach based on th[...]