| Título: | New Perspectives on the Translation of Advertising |
| Autores: | Cruz García, Laura |
| Tipo de documento: | texto impreso |
| Editorial: | Universidad de Las Palmas de Gran Canaria, 2016-12-25 |
| Dimensiones: | application/pdf |
| Nota general: |
Revista de Lenguas para Fines Específicos; Vol 22 No 2 (2016): Revista de lenguas para fines específicos; 9-13 Revista de Lenguas para Fines Específicos; Vol. 22 Núm. 2 (2016): Revista de lenguas para fines específicos; 9-13 2340-8561 1133-1127 |
| Idiomas: | Inglés |
| Palabras clave: | Sección Monográfica/Special Issue |
| Resumen: | The language of advertising has for long proved a profitable resource for the teaching and learning of foreign languages at different educational levels, as well as for cultural and discourse studies, among others. Research paths and possibilities in the field are usually concerned with the domain of morphosyntax, pragmatics and semiotics in their widest sense, and the study of a wide range of specific language devices including terminology, loanwords and neologisms, the imperative mode, and images, for example. The peculiarities of advertising messages (combining verbal and non-verbal elements), their predominant persuasive function, and the large variety of texts produced in this sector are solid reasons for language trainers and scholars’ interest. |
| En línea: | https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/759 |
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