Información del autor
Autor Ivorra-Pérez, Francisco Miguel |
Documentos disponibles escritos por este autor (1)
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texto impreso
The level of context dependence of engagement markers in Peninsular Spanish and US business websites
Ivorra-Pérez, Francisco Miguel ; Giménez-Moreno, Rosa | Universidad de Las Palmas de Gran Canaria | 2018-11-19This paper examines the impact of Spaniards’ and North-Americans’ level of context dependence (Hall, 1976) on the engagement markers (Hyland & Tse, 2004) used on the presentation page of 100 business websites from the toy sector (50 from Spain a[...]