Información del autor
Autor Peña y Lillo, Macarena |
Documentos disponibles escritos por este autor (3)
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texto impreso
Lagos, Claudia ; Cabalín, Cristian ; Checa, Laureano ; Peña y Lillo, Macarena | Universidad de Chile. Instituto de la Comunicación e Imagen | 2012-01-01This article presents a thematic analysis of semi-structured interviews with editors and reporters who covered an icon news (collusion of drugstores) in order to reconstruct their journalistic routines. Moreover, this paper explores the subtle r[...]![]()
texto impreso
Checa, Laureano ; Lagos, Claudia ; Peña y Lillo, Macarena ; Cabalín, Cristian | Universidad de Chile. Instituto de la Comunicación e Imagen | 2012-01-01Increasingly the media depend on the sale of advertising to survive. The relationship between the press and advertisers is problematic, especially when the companies that pay for ads become involved in cases of high public connotation. The q[...]![]()
texto impreso
Content analysis is a widely utilized technique by researchers on mass media. Generally, researchers in quantitative content analysis rely on several coders to enter the data. A key question they face is whether it is possible to assure that th[...]