Información del autor
Autor Vergara Leyton, Enrique |
Documentos disponibles escritos por este autor (2)
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texto impreso
Vergara Leyton, Enrique ; Rodríguez Salineros, Maite | Universidad de Chile. Instituto de la Comunicación e Imagen | 2008-01-01This article discusses the impact of advertising on social welfare campaigns, stressing on thecase of "Un Techo Para Chile" (A Roof for Chile), an initiative aimed to improve the quality of life of Chile's poorest families by means of building b[...]![]()
texto impreso
Vergara Leyton, Enrique ; Condeza, Rayén ; Garrido, Claudio | Universidad de Chile. Instituto de la Comunicación e Imagen | 2018-12-29In this article we study the first mall installed in Chile, Parque Arauco, in 1982, as an urban space of communication, which operated discursively in the medial space in a dictatorial context and economic crisis. This shopping center, considere[...]