Información del autor
Autor Rodríguez Salineros, Maite |
Documentos disponibles escritos por este autor (1)
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texto impreso
Vergara Leyton, Enrique ; Rodríguez Salineros, Maite | Universidad de Chile. Instituto de la Comunicación e Imagen | 2008-01-01This article discusses the impact of advertising on social welfare campaigns, stressing on thecase of "Un Techo Para Chile" (A Roof for Chile), an initiative aimed to improve the quality of life of Chile's poorest families by means of building b[...]