Información del autor
Autor Fernández-Gómez, Erika |
Documentos disponibles escritos por este autor (2)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Selecciones disponibles](./images/orderby_az.gif)
![]()
texto impreso
In this paper, we analyse the Facebook strategy of four associations against cancer in Ibero-America where cancer is the second highest cause of mortality. We focus on messages with public interaction through the Comment button. The posts that r[...]![]()
texto impreso
This study analyzes the resources and strategies used by the US and Spanish profiles of HBO and Netflix on Instagram. For this, the year 2017 is taken as a reference because it is a period marked by the arrival of HBO in Spain. The content analy[...]