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Autor Mosquera Álvarez, Melany Cristina |
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Mosquera Álvarez, Melany Cristina ; Hidalgo Albuja, Patricia Elizabeth | Instituto Internacional de Investigación y Desarrollo Tecnológico Educativo INDTEC, C.A. | 2020-11-05Today, hundreds of brands have migrated their advertising communication to social networks in order to capture the attention of a new generation of consumers, the Centennials. However, the negative perception of advertising in general and the ov[...]