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Autor Castillo-Villar, Fernando Rey |
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Castillo-Villar, Fernando Rey | Universidad Nacional de Colombia - Sede Bogotá - Facultad de Artes - Instituto de Investigaciones Hábitat, Ciudad & Territorio | 2018-01-01City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city’s image. However, [...]