Información del autor
Documentos disponibles escritos por este autor (2)
Añadir el resultado a su cesta Hacer una sugerencia Refinar búsqueda
texto impreso
texto impreso
The present study explores some marketing mix effects on private labels brand equity creation. The research aims to study the effect of some elements under retailer's direct control such as in-store communications, in-store promotions and distri[...]
