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Título:
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Mapping User Experience of Internet Television andVideo: A Study of Unidirectionality and Interactivity
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Autores:
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Arjona Martín, José Borja ;
García Guardia, María Luisa ;
Victoria Mas, Juan Salvador
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Tipo de documento:
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texto impreso
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Editorial:
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Facultad de Comunicación Blanquerna, 2014-10-23
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Dimensiones:
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application/pdf
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Nota general:
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info:eu-repo/semantics/openAccess
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Idiomas:
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Palabras clave:
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Estado = Publicado
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Materia = Ciencias Sociales: Ciencias de la Información: Comunicación audiovisual
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Materia = Ciencias Sociales: Ciencias de la Información: Televisión
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Materia = Ciencias Sociales: Ciencias de la Información: Vídeo
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Materia = Ciencias Sociales: Ciencias de la Información: Internet
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Tipo = Artículo
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Resumen:
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This paper presents a quantitative analysis of a sample of six hundred audiovisual initiatives targeting the web as a distribution platform. The main purpose of this study involves using our sample to establish what we call unidirectional and interactive dimensions, based on the description of several indicators that will determine the nature of the services implemented and applications used in all the items analysed. These dimensions will be compared with two variables in order to analyse, firstly, the content lines, and secondly, whether or not the items represent the extension of conventional communication media (unidirectionality) on the web. The resulting data will show and specify the main differences between the dimensions of unidirectionality and interactivity with regard to the variables mentioned above. The findings here show that software development capacity informs the coexistence between conventional mass media functions and new participation options, but the results obtained lead us to conclude that interactivity is not considered the most representative quality of our study sample.
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En línea:
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https://eprints.ucm.es/id/eprint/31410/1/tripodos.pdf
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