Resumen:
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In the last decades there has been a growing interest in multimodality applied to specific discourses within Conceptual Metaphor Theory (Lakoff and Johnson, 1980). The present dissertation analyses metaphorical conceptualisation used by the British Conservative Party and the editorial cartoons in the British conservative press for the general elections in 1997, 2001, 2005, 2010, 2015. This is done in an integrative approach which combines cognitive approaches, Critical Discourse Analysis (Charteris- Black’s (2014) Critical Metaphor Analysis and Musolff’s (2016) scenario-based approach) and corpus techniques. For this dissertation, two corpora were collected: (1) the manifesto corpus of 136,817 words, made up of the last five general elections; and (2) a cartoon corpus made 246 editorial cartoons published in The Daily Telegraph and The Times in the election years. Each corpus was divided into four sections according to the general election, except for the fact that the 2001 and 2005 general election belong to the same section. This study focuses on four main areas: (1) leadership; (2) economic issues; (3) British national interest; and (4) domestic issues. For the analysis of the manifesto corpus, different tools included in Antconc 4.3.3. (Anthony, 2014) were used. The analysis offers quantitative and qualitative data which reveals that metaphorical conceptualisation is an essential tool in the ideological evolution of the Conservative Party, which, under Cameron, produced a change of conceptualisation strategy on certain issues covered by the study, such as the the economy and society. However, the alleged ideological evolution is not reflected in the relationship between the UK and the EU. The results obtained in each section are contrasted to the conceptualisation made by The Times and The Daily Telegraph about the same issues, in search for synchronic patterns of similarity and differences in the source domains used to portray the same issues. This dissertation intends to serve as a starting point of multi-national contrastive studies to improve political communication and the knowledge about national and social identities.
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