| Título: | Audience Attention and Emotion in News Filmed with Drones:A Neuromarketing Research |
| Autores: | Mañas Viniegra, Luis ; García García, Alberto Luis ; Martín Moraleda, Ignacio José |
| Tipo de documento: | texto impreso |
| Editorial: | Cogitatio, 2020-07-27 |
| Dimensiones: | application/pdf |
| Nota general: |
cc_by info:eu-repo/semantics/openAccess |
| Idiomas: | |
| Palabras clave: | Estado = Publicado , Materia = Ciencias Sociales: Ciencias de la Información: Comunicación audiovisual , Materia = Ciencias Sociales: Ciencias de la Información: Periodismo , Materia = Ciencias Sociales: Ciencias de la Información: Tecnología de la información , Tipo = Artículo |
| Resumen: |
Emotional journalism is being driven by audiovisual technology such as drones, also known as unmanned aerial vehicles, which have demonstrated their usefulness in transforming objective news into news stories from a new visual perspective, facilitating access to dangerous or difficult places. They also allow for greater immersion by an audience that has become an active participant in the news, and they contribute to the storytelling of communication despite the risk to privacy and security that their misuse might entail. The aim of this research is to determine the differences in attention and intensity of the emotions experienced when viewing two pieces of audiovisual news: One was filmed with the technological support of a drone, and the other was produced in the conventional way. The techniques of eye tracking and galvanic skin response were used in 30 Spanish university students. The results suggest that attention was focused on the most spectacular visual elements, although the images filmed with a drone received a higher concentration of attention from the subjects, and this attention was spread throughout the entire image, which demonstrates that drones enhance the effectiveness of panoramic images with natural landscapes. The greatest emotion generated by viewing the images recorded with drones was statistically significant, but it was limited exclusively to these particular scenes, and not to the entire recording of the news. |
| En línea: | https://eprints.ucm.es/id/eprint/61696/1/Audience%20Attention%20and%20Emotion%20in%20News%20Filmed%20with%20Drones_%20A%20Neuromarketing%20Research.pdf |
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