Título:
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Internationalisation process and forms of market penetration: a dynamic proposal
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Autores:
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Alonso Rodríguez, José Antonio
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Tipo de documento:
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texto impreso
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Editorial:
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Facultad de Ciencias Económicas y Empresariales. Decanato, 1994
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Dimensiones:
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application/pdf
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Nota general:
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cc_by_nc_sa
info:eu-repo/semantics/openAccess
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Idiomas:
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Palabras clave:
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Estado = Publicado
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Materia = Ciencias Sociales: Economía: Comercio
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Materia = Ciencias Sociales: Economía: Economía internacional
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Tipo = Documento de trabajo o Informe técnico
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Resumen:
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The reality of international markets has undergone important transformations in the last two decades. The growing level of interrelationship existing among national economies, the prominent role acquired by more dynamic sources of competitive advantage, the obligatory use of more complex mechanisms of competition or the alterations occurring in the forms of organisation of business activities are some of the most outstanding changes. This is a broad and intensive mutation affecting the company and its environment. As a consequence, new criteria, approaches and instruments have to be applied to the analysis of those emerging realities, to gain a greater insight into their meaning.
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En línea:
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https://eprints.ucm.es/id/eprint/26357/1/9410.pdf
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