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Título:
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Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
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Autores:
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Ramos González, María del Mar ;
Rubio Andrés, Mercedes ;
Sastre Castillo, Miguel Ángel
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Tipo de documento:
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texto impreso
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Editorial:
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Multidisciplinary Digital Publishing Institute (MDPI), 2017
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Dimensiones:
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application/pdf
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Nota general:
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cc_by
info:eu-repo/semantics/openAccess
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Idiomas:
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Palabras clave:
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Estado = Publicado
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Materia = Ciencias Sociales: Economía: Administración de empresas
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Materia = Humanidades: Filosofía: Ética
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Tipo = Artículo
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Resumen:
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This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.
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En línea:
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https://eprints.ucm.es/id/eprint/57368/1/Ramos%20Gonz%C3%A1lez-Building%20Corporate%28OA%29.pdf
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